Madeline Hendriks Blog

  Level 4  this is the guide I used to mark case studies 1,2&3.  The highlighted color matches the parts in the case studies.   Explanation/analysis/argument (16-20 marks) Shows excellent understanding of the task. Excellent understanding of the way that technical aspects are used to construct the extract's representations. Clearly relevant to set question.  Use of examples (16-20 marks)  Offers frequent textual analysis from the extract - award marks to reflect the range and appropriateness of examples. Offers a full range of examples from each technical area. Offers examples which are clearly relevant to the set question.  Use of terminology (8-10 marks) Use of terminology is relevant and accurate. Complex issues have been expressed clearly and fluently. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and ...

  In today's media ecosystem, cross-media convergence and synergy are crucial and have a big impact on content production, distribution, and consumption. This essay examines the significance of media synergy and cross-media convergence, stressing the advantages and ramifications of these developments. First off, the term "cross-media convergence" describes the blending of many media platforms, including print, radio, film, television, and digital media, to produce integrated and seamless content experiences. Conversely, synergy refers to the deliberate synchronization and cooperation of diverse media organizations in order to optimize the influence and accessibility of content on a multitude of channels.  The fact that audience behavior is changing is one of the main causes for which cross-media convergence and synergy are crucial in the media. The emergence of digital technology and the expansion of media outlets have led to a growing dispersion and multiplatform orienta...