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mark scheme editing

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  Level 4  this is the guide I used to mark case studies 1,2&3.  The highlighted color matches the parts in the case studies.   Explanation/analysis/argument (16-20 marks) Shows excellent understanding of the task. Excellent understanding of the way that technical aspects are used to construct the extract's representations. Clearly relevant to set question.  Use of examples (16-20 marks)  Offers frequent textual analysis from the extract - award marks to reflect the range and appropriateness of examples. Offers a full range of examples from each technical area. Offers examples which are clearly relevant to the set question.  Use of terminology (8-10 marks) Use of terminology is relevant and accurate. Complex issues have been expressed clearly and fluently. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and ...
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case study 2

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  Media organizations are essential for influencing public opinion and educating audiences on a local and national level. These organizations carefully target their messages using a variety of media, including print, radio, television, and digital platforms, in order to meet the particular requirements and preferences of diverse audience segments.   there are various approaches used by media organizations to reach both local and national audiences, as well as the consequences of these approaches. Additionally, through community involvement programs, media organizations address local audiences. To encourage a sense of participation and belonging among the populace , they might organize town hall meetings, sponsor events, or work with neighborhood organizations . Media organizations foster audience loyalty and engagement by proactively participating in the community and earning reputation and trust. Media organizations that cater to national audiences, on the other hand...
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